Pricing won’t be announced for another month and the luxury pickup won’t go on sale until the fourth quarter. But it is designed to be a higher-end vehicle than the King Ranch, which, fully loaded, can exceed $70,000 for an F-450 with a diesel engine and automatic transmission.
It can be ordered as an F-250, F-350 or F-450 with a choice of gasoline and diesel engines.
The newest truck comes with a lot of chrome accent and introduces amenities such as a heated leather-wrapped wood steering wheel and heated rear seats, said Brian Rathsburg, F-Series marketing manager.
The new Platinum Super Duty, as well as the Lariat and King Ranch high-end trim levels will also get MyFord Touch for the 2013 model year.
The voice connectivity system adds the latest-generation 8-inch touch screen but also has four large knobs to adjust audio and climate controls. This customized version of the system is to accommodate truck users wearing work gloves, said Ken Czubay, head of U.S marketing, sales and service.
Ford used Ford Field, which is hosting a Professional Bull Riders competition Saturday night, to unveil the truck to media. Ford is a sponsor of the event.
http://www.freep.com/article/20120309/BUSINESS0102/120309028/Ford-unveils-2013-F-Series-Super-Duty-pickup?odyssey=mod%7Cnewswell%7Ctext%7CFRONTPAGE%7Cp
