DEARBORN, Mich., Nov. 3, 2010 – Consumer demand for Ford Motor Company’s fresh lineup of high-quality, fuel-efficient vehicles in October helped the company grow monthly sales 19 percent versus a year ago, with 157,935 units sold.
Year-to-date, Ford, Lincoln and Mercury sales totaled 1.6 million, up 21 percent – growing double the overall industry rate. Ford is on track to gain market share for the second year in a row – a result not achieved since 1993.
“Increasingly, consumers are choosing Ford,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford’s broad range of high-quality, fuel-efficient vehicles offer buyers value that endures for the life of the purchase and when they trade their vehicle.”
Ford has shown consistent improvement in vehicle quality and reliability for several years. For 2011, 90 percent of Ford vehicles tested average or above average in the Consumer Reports study. In the most recent J.D. Power Initial Quality Study, Ford brand ranked fifth among all brands and first among non-luxury brands.
