Embrace Criticism

It's natural to want to avoid criticism because it's usually attached to something negative. However, the more criticism you get, the more attention you are receiving, because people can't criticize something without knowing about it first.

Don't focus on what they're saying. Focus on the fact that you've created such a success that people can't stop talking about it. From what I can tell, criticism precedes admiration, and like it or not-goes hand-in-hand with success. Most people criticize because it's easier to do that than to take the 10X action needed to achieve massive amounts of success.

10X your life, keep pouring on the success, and sooner or later, the same people who were putting you down will be admiring you for what you've done.

Remember, receiving criticism is a surefire sign that you're well on your way to success. Don't avoid it. Embrace it!!

Ford Making Big Cut – Reducing Vehicle Weight Dramatically

The Detroit Bureau - April 19, 2011

Situation

In bid to dramatically improve fleet fuel economy, Ford Motor Co. trimming 100s of pounds off weight of its vehicles in next 5 years

Won’t be easy, Ford warns

Cuts coming up even as consumers demand more content and features, and regulators require more safety devices

Lighter substitutes for conventional materials like steel could add to vehicle cost

From now to 2017 or 2018, Ford will remove anywhere from 250 to 700 pounds depending on vehicle, said Derrick Kuzak, Ford’s global product chief

Typical automobile is today hundreds of pounds heavier than a similar model from decade ago

Significant Points

Reflects addition of such creature comforts as onboard navigation systems, 15-speak audio packages, heated leather seats, and safety features

Every 100 lbs. removed from vehicle could reduce mile per gallon, so Ford’s target could translate into significant savings in fuel

Possible to find ways to slice out weight in existing product, like switching from steel body panel to one made of aluminum or plastic, Kuzak said

But to make truly major gains, weight reduction starts w/ new platforms – overall redesign of vehicle, he said

Industry taking close look at what could be ultimate alternative to steel: carbon fiber

Extraordinarily strong and ultra-light material commonly used in Formula One race cars and select group of road-going supercars from brands like Ferrari and Lamborghini